What Data Points Actually Lead to Higher Conversion Rates and More Sales

So what data truly predicts future purchases? In a sea of predictive noise, which data points matter most? Where can we gather that information? And how is it all brought together to yield meaningful, actionable insights for sales and marketing teams that need to be increasingly efficient? We put these questions to over 200 sales and marketing professionals in a comprehensive survey to better understand how to truly make sense of your target buyer’s propensity to purchase.

For all of its buzz, only 20% of respondents use predictive data to fuel their Account-Based Marketing efforts.

- From the Study