Building the Case for a Customer Reference Program
If you’re passionate about customer advocate programs and looking for resources to help build your business case, this checklist will surely help.
See the 7 most critical areas to consider with tips for completing your own list including tips like these:
- What’s best for your situation, giving the decision maker(s) a) something to read, or b) making a live presentation?
- For presentations: who are the key people to pull together in the room? Include influencers who many not have big titles.
- Should you have some of your allies from stakeholder departments present?